Puretee Elusive

Our brand “Friend of God” was derived from the arabic word my parents titled me (“Ebrima Kalilulaah”), which translates to “Friend of God” in English. We make exclusive, noble and trendy traditional garments. Our unique style is a symbol of status for the aspirational consumer and their lifestyle. We have always stayed true to our core aspirations of amazing craftsmanship, quality and innovation.

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Two years ago, Bertie quit his finance job to pursue his musical dreams. Now, with over 140,000 streams, BBC introducing Support and shows at Glastonbury, Ronnie Scotts and the Roundhouse under his belt, he is turning those dreams to reality.

With his knack for lyrics, distinctive voice and electric live performance Bertie has won a loyal early fan base and with 4 new releases slated for the first half of next year as well as a string of shows, Bertie is in for an exciting 2024.

Sarith is a versatile professional dedicated to fostering inclusive environments and uniting communities through her expertise in curation, film, and music. She is a member of the Daytimers Internal team, a resident at Mondo Radio, the Founder/ Creative director of Dhaga & Co-Founder/ Co-Producer of Arachnid Production House.

She has DJ’d for Daytimers Residencies with Phonox & Adidas Originals, and at many arts and culture events throughout London. Being born and raised in Sri Lanka and having travelled across many countries including India, Thailand, Australia and Berlin, her work is inspired by a blend of cultures. Sarith’s sets are a seamless fusion of sound including Afrobeats, House, Jersey Club, UK funky and more.

Mezzo is an artist from east London. The genre melding multi instrumentalist is well know in the underground music scene for hosting some of the best live jam nights and shows in London. With numerous project released, he is slowly becoming a household name in the London music scene.

Mahima Chaudhury is a 22-year-old, multi-disciplinary Artist and Art Manager based in London. Her artworks are a glimmer into her life experiences and the complex emotions she's associated with those moments. Mahima toes the line between illustrative realism and abstract surrealism so that the viewer is able to relate to her art literally and metaphorically. Her art embodies euphoric surrealism and through the use of perspective, she forms a relationship between her environments and dream-like concepts. Mahima’s inspirations derive from her perception of people, abstract forms of communication and her identity diaspora; she takes from her experiences and reinvents them into a more beautiful version of their realities.

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Straight from the vibrant music scene of São Paulo, dan PARTIES brings a one-of-a-kind stage presence and attitude that's a force to be reckoned with. Blending his musical theatre background with ever-evolving Psychedelic, Experimental, and Brazilian-influenced Hip-hop creations, dan PARTIES' music is a soul-stirring groove that defies time and shouts to the urgency of our imperilled species. His lyrical journey delves into themes of love, war, politics, and satire, all expertly paired with mind-bending beats and flirtatious rhythms he crafts himself. Beyond his captivating performances, dan PARTIES is an extraordinary DJ and producer, pushing boundaries and redefining musical norms. 🎧 For fans of Chico Science, JPEGMAFIA, Queens Of The Stone Age 🎶

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Australian-born Londoner Harry Marshall returns to affirm himself as music’s next indie-pop protagonist. Arriving into 2024 matured and with well-founded confidence, the singer, songwriter and musician hones in a fearless, dominant and assured new sound. Marshall has been writing original music and performing on pub stages since age thirteen. Now a fully fledged recording and performing artist, Harry Marshall is a full band live experience. His consistent hustle for over a decade sees him a seasoned performer; it’s all about being under the lights and in front of a crowd, whether it’s at a sold out OMEARA or Bush Hall, playing with a full orchestra, or at his Piccadilly Circus stomping ground - as long as there’s a mic and a guitar.

Seth Oraeki is a versatile artist based in London, fueled by a profound passion for music and entertainment. Since the age of nine, he has been a self-taught musician, honing drums, voice, guitar, and electric guitar. Now, at twenty-two, Seth is making waves in R&B and hip-hop, showcasing his diverse voice and captivating style.

His breakthrough came on The Voice UK 2019, where his performance exceeded all expectations, earning turns from mentors Will.I.Am and Jennifer Hudson. With over 3.3 million views on YouTube and a growing following, Seth has independently established himself as a force to be reckoned with in the music industry.

Stay tuned as Seth Oraeki continues to elevate his craft and connect with audiences through his compelling music.

Clara Thadea is about the most independent an independent artist can get. She writes, plays, produces, mixes and masters everything by herself, and sometimes with the help of close friends. Once that is done, any visuals will also be DIY. Her live band is made up of Thomas Dunk on drums, Sara Madaluni on keys, and Sam Clarke on bass, and they add some live excitement to her production that are in the genre of indie/alternative/very very chill pop. The unique thing to listen for in her act is her way of singing in a jazzy and almost middle eastern way. The main goal of the music (besides being good) is to make listeners feel for which there is no word yet, some mix between nostalgia and confusion. During the live act, it is a lot more cheerful than her lyrics plan for it to be, and these are always filled with metaphors and imagery which have a deeper and more poetic meaning than most other ‘pop’.

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Originally from Gothenburg, Sweden, ISSA ODYSSEA is a London based singer-songwriter and multidisciplinary artist. Rooted in poetic lyricism, with influences of alternative R&B, lofi and indie soul sonics, her songs are layered with distinctively emotive vocal melodies, intricate songwriting and genre-bending production. Since her debut project in 2019, she’s released a high quality catalogue of songs, as well as directed and produced her own visuals, revealing her unique vision and creative capability as an artist. Over the past few years, ISSA’s been establishing her place on the live music scene; performing at iconic venues across the city whilst writing and recording new music. Calling it her favourite work to date, she’s now set to share her sophomore EP in spring (2025).