We are Farrago
A London based artistic community providing musicians & other artists with the tools necessary to ignite their careers through events and much more
Diversify the artistic landscape
We believe our generation is narrowly represented and too many gifted artists are being overlooked by an industry controlled by the few.
Alternative pathways for undiscovered artists
Primarily for music artists, but also supporting visual artists, fashion designers, and other creatives wherever possible!
Putting the artists and audience first
We're building a collaborative, events-driven community to showcase the most inspiring original art while supporting our artists with services through our agency and trusted partners.
London
Here, we run a vibrant, in-person community of creatives and music enthusiasts, with a pool of 1,000+ artists and 5,000+ audience members from past events... we're only beginning to unlock Farrago's full potential!
We have Farra-come so far
Take a whistle-stop tour of our journey to developing a revolutionary art platform...
Spotify
It all started with a playlist that Shona and Alan created on Spotify, showcasing the songs they were currently listening to with an aim of introducing friends to a variety of tunes across different genres while bringing awareness to grassroots artists they had discovered.
Farrago Begins
As the playlist grew in followers, they started to receive requests from artists to be featured. This enlightened them on the need to uplift creatives in such a competitive landscape which, with the help of their friends, lead to the creation of Farrago.
Origins Series
This event series saw us kickstart the beginning of our journey, with musical performances from rappers, bands, DJs and much more while showcasing a huge breath of art from painters, digital artists and tapestry artists.
first phase - '23
In our first full year, Farrago successfully hosted 15 events, supporting 100+ artists and welcoming 2,500+ attendees.
Notable highlights include Amplify Your Music, a first-of-a-kind conference tailored for independent artists, and Sound Of London, a four-day festival highlighting the various corners of the underground music scene in London.
2023 also saw Farrago's agency emerge, extending performance opportunities to their artists from festivals to corporate parties.
SECOND PHASE - '24
2024 exceeded our wildest expectations. Last year, we hosted 2,250+ attendees across 23 Farrago events, with 80+ artists taking the stage. Our new event series included House Party (our most popular series), Headliner (where roster artists headlined their own shows), and Global (a DJ-focused series).
As part of our agency, we partnered with over 20 venues, creating 125+ performance opportunities at amazing spots like Soho House and Ninety One Living Room. We also teamed up with incredible brands like JUBEL, Bulleit Whiskey, and Monkey Shoulder to support the best emerging artists.
In the coming year, Farrago aims to cement its status as the go-to destination for independent artists, expanding its agency to offer more performance and monetisation opportunities beyond core events, enhancing its talent roster, forging impactful partnerships, and continuing to host unique, creative events.
This is just the beginning
While our story began with just us, it can only continue to thrive with you, the artists, audience & partners that make up the soul of Farrago.
Our team
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